Technology and marketing The perfect integration for project success
At this point in the film it is practically impossible to address any subject without resorting to technology. Moreover, not to mention technologies that emerge almost exponentially. In fact, when you are reading this post, thousands of developers will have found new keys to design and prototype new systems that will help the sales departments or the areas of accounting, production or of course marketing, be much more efficient. Without a doubt, in the marketing environment, strategy comes first . A strategy, yes, linked to a goal and associated with a budget. But, speaking of marketing is of course speaking of clients, of experiences, of emotions, of information. To talk about marketing is to talk about increasing sales, brand recognition, link building. And yes, talking technical support engineer about marketing, in a digital context like this, is also talking about technology to automate, know, segment and customize . Until a few years ago, technology, marketing and manageme